by Shane L. Larson
In an age of short video reels, endless scrolling through social media, and fractured multi-tasking attention spans, there is a tendency to reduce our civilization — who we are, what we do, what we have accomplished, and what we hope for — to soundbites. All too often, we look at the world around us, and reduce everything to a single, absolute bottom line; it has a paralyzing and depressing effect on us as a society. Perhaps even more paralyzing is when we are faced with human tragedies and conflicts, presented in a similar endless stream of tiny soundbites. The endless bombardment makes it feel like there is a tidal wave of woe consuming us, our society, and our planet. This bombardment inspires our survival instincts and triggers our fear responses. It feels imperative to fight or hide, but more importantly it feels wrong to think about and talk about better days.
There are threats to be sure. The urge to turn our sight inward is very real. We become adverse to risk. We become cautious in everything that we do. We fear to fail. The net sum of all of this: we are resistant to speculating or dreaming about the future.
But sometimes we whole-heartedly resist the crushing pressures of a struggling world, and we dare to dream impossible dreams. This is perhaps nowhere more evident than when we consider the space program.
The NASA Brand
I would argue there is not a brand name in the world that has as much street cred as NASA. Nike? Old Navy? Droid? Apple? Pace Picante sauce? Please. These brands are all amateurs compared to NASA. Almost unfailingly, NASA is one of the few entities in our society that garners almost universal admiration. You see kids (and grown ups!) on the street in NASA T-shirts. School supplies are foiled in glitter and color-shifting images lifted from the diagrams from Mars rovers, space stations, and Apollo. When an astronaut comes to town to talk, the seats are filled to the back of the room. When a TV show needs to represent big brains, they posit a character from NASA. When you want to humblebrag about how good your niece is doing in college, you cheerfully relay that she’s working on a project with NASA. When you purvey the news, the good news on any given day is the latest picture from NASA of some faraway place in a remote corner of the Universe doing something humans think of as astonishing.

NASA branded merchandise competes easily with superheroes and movies in the open market. [Images: S. Larson]

The JPL motto is the first thing you see when you visit the Jet Propulsion Laboratory. [Image: S. Larson]
But why do we have NASA? And why do we need NASA doing what NASA does?
Costs & Benefits
If you remember your days in high school and college, you probably spent an afternoon in an economics class, where your instructor told you about “cost-benefit analysis.” It certainly is a principle that drives business decisions, but it is one you use every day in your life as well. The basic idea is that for anything — spending money, deciding to take on a task, or engaging in an activity — you do an internal self-check. You ask what is it going to “cost” you, in time or resources or money or impact on your life. Then you weigh that against the “benefit” to you, what you will gain after all is said and done.
Where does the money that NASA spends go? You’ll see charts and spreadsheets with dollars attached to missions, as if we are duct-taping wads of cash on a rocket and launching it into orbit. But the dollars that we dedicate to NASA and its mission all get spent here on Earth. It pays for every person who works in the NASA workforce, from the custodial staff at the space centers, to administrative assistants processing payroll, to the welders making titanium into spacecraft, to the orbital engineers insuring the satellite orbits for our communications system are good, to engineers designing new digital camera chips, to scientists studying asteroids flying by the Earth, to programmers making computers talk together across the world. Moreover, the money get spent driving the economy here on Earth. NASA doesn’t own an aluminum mine it uses for spacecraft — they pay an aluminum company that pays their workforce to mine and process the material, then they pay a long haul trucker to deliver it to NASA. NASA doesn’t manufacture all their computers and microchips on spacecraft circuit boards — they buy them from vendors, just like you and I. Every dollar NASA spends gets spent here on this blue marble we call Earth.

For its entire history, NASA has had industry partners who build the machines and share the technical work of making us a civilization with access to space. [Images: Wikimedia Commons]

Examples of the work industry has done over the past many decades, in partnership with NASA. Clockwise from upper left: North American constructed the Apollo Command Modules; Grumman built the Lunar Modules; Thiokol built the shuttle solid-rocket boosters; and Rockwell International constructed the Space Shuttle Orbiter fleet. [Images: NASA]
There are thousands of unseen ways NASA has changed your life. NASA (with their industry partners) builds the technology to take us to space, but in the end it all comes back to change our lives here on Earth.
NASA’s budget in the early 2020s has hovered around 22 billion dollars annually. By comparison, the American movie box office revenue for the last couple of decades has floated around 10 billion dollars per year. Similarly, in the United States, roast coffee revenues are around 70 billion dollars per year, and instant coffee revenue is about 13 billion dollars per year. Similar amounts of revenues were seen for soft-drinks. Music streaming revenue is nearly 14 billion dollars, and on demand video streaming is nearly 44 billion. [You can explore statistics at sites like Statista. There is strength in data.]
The amount of money, per citizen, spent on NASA is minuscule compared to the money we spend on all other things, but the returns and the benefits are inestimable.
Dream a Little Dream
I grew up in the Rocky Mountains and the American West, from Colorado to Oregon to Montana. I spent a decade living on the shores of Lake Michigan. Today, I live in the Adirondacks of northern New York. I’ve walked the deep forests, reveled in the roaring spray of mountain waterfalls, peered over the precipice of vast canyons carved from the stone of the Earth, and stood in darkened mountain meadows soaking up starlight billions of years old. These immersions with Nature remind us that we are part of something larger than ourselves. In as much as you and I can take a stroll through a local city park, or go camping in the nearby countryside, or make a family expedition to the National Parks, almost none of us will ever travel to space.

The Adirondacks in the fall, one small corner of the Cosmos, seen from the surface of the Earth instead of from outer space. [Image: S. Larson]

The Earth and the Moon together in space, seen from the Orion spacecraft. Only Artemis astronauts will see this with their own eyes, but NASA is there so you and I can own these sights too. [Image: NASA Artemis program]
There is a famous psychological shift that astronauts experience, called the overview effect, where seeing the Earth from space as a whole planet, without boundaries and borders, transforms their thinking about our collective existence as a species and civilization, and about the intense need to preserve the Earth. As the great author Ray Bradbury once commented in a 1996 interview, “Space travel is life-enhancing, and anything that’s life-enhancing is worth doing. It makes you want to live forever.”
So one last reason we have NASA is so all of us can dream a little dream, for the sake of dreaming. Remember all that we can be, because it makes what you do every day easier to bear. If you hold anything to be true on the Internet, then take this repeated Serbian proverb to be true: “Be humble, for you are made of earth. Be noble, for you are made of stars.”
Action
Among the myriad cataclysmic happenings in the United States today, it has been widely reported (Big Think; Planetary Society; Wired ) that the current administration is poised to roundly curtail NASA and hamstring US capabilities in space for decades into the future. One of the most skilled and technical workforces, which has taken decades to build and curate, is being decimated, and bright young minds whose ardor and passion for a bright future are being scuttled. There are plans afoot to deprecate and decommission facilities and missions that have already been built and are operational, and deliver critical data and support to our modern society (for example, our Earth-monitoring satellite system).
A report has just been delivered by a Congressional Committee that NASA’s core function and mission is being thoughtlessly destroyed. There are similar challenges to the United States other flagship research entity, the National Science Foundation (for example, see this analysis from Forbes).
In the morass of the US federal budgeting process, each of us has a role to play, and that is to speak with our elected representatives. The Congress decides the final form of the US Budget every year, including what the federal agencies spend and are supposed to do. In many instances, those members of Congress and their staff are ordinary folks, just like you, and need your input about if and why you think activities like NASA are important to our well-being and our future. Reach out to them, and let them know what you are thinking. They assume silence means you don’t care.
You can find the contact information for your government representatives here. You’ll find their contact information, and most of their webpages have electronic forms for sending them your concerns and opinions.
A good resource for specifically helping to ensure NASA’s mission into the future can be found here.
At the time of this writing, the United States government has entered the first day of a federal shutdown that could persist for unknown lengths of time. The federal workforce may be furloughed, but you and I are not. We owe it to ourselves to be vocal, even in these shadowy times, to ensure a brighter tomorrow. We owe it to the future that we do not let the hard-fought assets of our technical workforce and guiding organizations be be frivolously decimated and thrown away. There are far too many challenges facing our society and our planet for that talent and resource to be wasted or ignored.
As Carl Sagan noted in his book Pale Blue Dot, “For practical reasons, we cannot live too much in fantasyland. Science has taught us that, because we have a talent for deceiving ourselves, subjectivity may not freely reign. Most people eventually come to grips with reality, and find ways to accommodate to the Universe – especially when given the tools to think straight.” This is the gift the space age has given to our small planet, through the efforts of NASA and space agencies around the world. We have the tools to think straight — let us stare into the harsh light of current affairs, and remember the promise of what lies on the other side.





































































